The State of Local
What every local business needs to know in a digitally powered world
What are your business goals?
Buying decisions are made online
Shoppers say they've used online resources
Shoppers who visited a store and used online search before going in
Traditional buying decision model
Customer behavior has changed
Zero moment of truth
Do you know how findable your business is online? What places are you aware of?
What’s your average review score? Do you have any negative reviews that you’re aware of? How have you taken care of them?
Is your website making it really easy to convert and for people to become your customer?