- User information can be revealed if SSL not installed.
- Google prefers to rank SSL certified sites.
- Protects from hacking.
- Browsers show warnings to visitors to your website.
- E-commerce sites are especially at risk.
SSL Certificate is being used to encrypt the information being sent from client-to-server and server-to-client. Hence, in the case of any hack attack, the private and sensitive user information never gets revealed.
Hence, if there is no SSL Certificate installed on your website, you are putting your user in trouble.
Even, Google is considering HTTPS (SSL Certificate) as a ranking signal and improving Ranking for these websites. Hence, if you wish to improve the SEO ranking of your website, you need to install the SSL Certificate on your website.
Visiting the websites that do not have SSL Certificates installed, web browsers (Chrome, Firefox, IE) are showing the not secure warning.